The use of abstract images in advertising design requirements & impact Essay

The use of abstract images in advertising design requirements & impact - Essay Example Hence, the advertisers are taking keen interest in improving the credibility of their advertisements to attract customer attention and influence their purchase decisions by changing their attitudes and perception of the products through effective advertising. The use of abstract images is significant owing to its manifold benefits. It is used by companies as a part of their cognitive message strategy, affective message strategy, conative message strategy, or brand message strategy. The cognitive message strategy strives to rationalize arguments and promote a unique selling point of the products and dismiss competition by attacking the competitor’s product by influencing direct advertising. Affective message strategy is more inclined towards emotionally targeting the customers and establish a link to its products by facilitating the target audiences to recall their personal experiences which influence them in making the ultimate purchase decision. Conative strategies offer huge discounts and free gifts as a means of attracting their target customers while brand building strategies largely focus on enhancing and elevating the brand image of their products (Masterman, Wood, 2006, Pp.143). Visualization is the key to capturing the early attention of the consumers since it has immense potential of enchanting and mesmerizing the consumer’s psyche which lead to the ultimate purchase decision. This tactic is now been increasingly used by advertisers in both digital as well as print media. In terms of advertising – visualization refers to the interpretation of realistic or abstract images which depict a specific set of data. The abstract advertisers have often embraced the use of highly abstract visual metaphors and symbols in various advertising campaigns to put across their point clearly and diligently. According to Goldman and Montagne, (1986), the advertisers today mostly focus on structuring their advertising campaigns which are built

2 Abstracts + behavior modification project Assignment

2 Abstracts + behavior modification project - Assignment Example Logistic regression was used to analyze the data. According to the results of the study, the occurrence of COPD in the age-adjusted sample population was 5.4%. Almost half of the individuals with COPD indicated fair/poor health compared with 15% of individuals without the disease. Furthermore, the occurrence of ≠¥14 unhealthy days over the past one month and fair/poor health state was higher for individuals with the diseases in contrast to those individuals who did not have the disease, that is 45% and 17% respectively. Individuals with COPD accounted for double the amount of unhealthy 24-hours in contrast to those without the disease. Individuals with COPD were expected to have lower intensity of HRQOL for each of the four unhealthy day determinants in contrast to individuals who do not have COPD. The results of the study revealed that there was a negative relationship between HRQOL and COPD as higher levels of COPD resulted in lower intensity of HRQOL. The reason behind this w as that appropriate looking after of COPD necessitates individuals to make significant lifestyle adjustments. These alterations entail both physical and behavioral changes that might result in psychological dysfunction. Thus, the study offered guidance for individuals to manage their disease and a framework for future policy decision making regarding people having such diseases. Miotto, De Coppi, Fre zza, Petretto, Masala, Preti, (2003) investigated the association between the tendency to be aggressive and eating disorder among school-aged adolescents. The aim of study was to prove the hypothesis of a positive connection between eating disorders and aggressiveness. The sample consisted of 1000 adolescents with ages ranging from 15 to 19 years. The instruments used to measure eating disorders among adolescents were Bulimic Investigatory Test of Edinburgh (BITE), Eating Attitude Test (EAT) and the Body